You want movies with that?

There is this new automated dvd rental system owned by McDonald's it's called Red Box. It's basically a vending machine/video rental center. Well it is a red box with a couple of screens and a wall that has all the dvd it is carrying currently. The cost is $1 + taxes a night per movie, you can keep the dvd for as long as you want, for as long as you want to pay $1 + tax/day that is. The selection is not too bad with a lot of new releases and a sprinkling of kiddie movies. You don't see it yet in that many cities but in the Metro DC area alone they have about 120 of these machines.

I think it's cool. Imagine Blockbuster forces its consumers to rent the dvd for the whole week and charges you almost $4 for it. Netflix is better than Blockbuster, but you have to pay a monthly fee and be able to rent 6 movies in a month to come out ahead. For a person who's just got nothing planned for the night and want to catch up on movies he missed this is perfect. I am surprised they have not set it up on college campuses, I'm pretty sure there will be a market for it. I wonder if they sell franchises.