Deep Market
While browsing for a birthday card at the local Hallmark store this morning, I run into a birthday card that's made specially for...your manicurist! I thought we in the Philippines had a wider selection of Hallmark cards with all the extended family members we keep in touch with but we don't have cards for manicurists.
We send greeting cards because we want to maintain smooth personal relationships and we think it's costly to lose these networks (okay, love is a reason too), plus we get some utility out of doing something nice. Even with the increase in manicure shops run by people of Vietnamese descent, it seems like there's still a shortage of manicure services. I say, it's hard to find a good manicurist and it's valuable to maintain this relationship, personal or professional. So we buy them cards and Hallmark is there to provide the service. With the entry of DHL (they've been present before but looks like they are more serious now) into the package delivery service I guess we are not going to see special greeting cards for the FedEx man anytime soon.
We send greeting cards because we want to maintain smooth personal relationships and we think it's costly to lose these networks (okay, love is a reason too), plus we get some utility out of doing something nice. Even with the increase in manicure shops run by people of Vietnamese descent, it seems like there's still a shortage of manicure services. I say, it's hard to find a good manicurist and it's valuable to maintain this relationship, personal or professional. So we buy them cards and Hallmark is there to provide the service. With the entry of DHL (they've been present before but looks like they are more serious now) into the package delivery service I guess we are not going to see special greeting cards for the FedEx man anytime soon.
posted by F @ 4:37 PM
1 Comments:
At 2:09 PM,
F said…
I observed the same thing during my short stint in DC. Although the number one motivation for pooled secretarial services is perhaps to increase capacity utilization, the unintended effect is an increase incentive for executives to be nicer to them. It is only recently that my nose returned to its natural shade ;)
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